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Condensed Hero Banner ‑ Character limit 70, best use 53 max

Option subtitle ‑ max 140 characters, 72 recommended ‑ can use elipses or block colour ‑ CTA link can be included below depending on space

Summary Title ‑ limited to 110 characters and appears as H2 of pages when used................................

Body copy of a summary component is plain text only and centred on desktop and mobile with a limit of 300 characters with a larger font size than of a standard text component ‑ no extra formatting is permitted and links only available via the CTA button component below the main paragraph............

Link text limited to 35 characters

Standard rich text component

This allows text with certain limited formatting including Headings (as above), Bold, Italic and Superscript as well as inline links and

  • a choice

  • of list

  1. types, depending

  2. on use

It can be colour themed to appear in Mono White (default) and Cool Blue (as seen here), depending on the components around it.

As well as text it can be used to house Custom Lists, Link Buttons, Media ‑ Image Sets, Media ‑ Logo Sets and YouTube Video content types...

For example:

Custom List

  • Never overclean your ears: leave a small amount of earwax for its natural anti‑fungal properties

  • Dry your ears well after bathing or swimming. You may consider using earplugs when swimming to keep water out

  • Never insert cotton buds or swabs inside your ears. Your Grandma’s advice to never put anything smaller than your elbow in your ear is perfectly true.

  • Do not scratch your ears

Link:

Link text limited to 35 characters

Media ‑ Image Set:

A young woman with a contact lens balanced on their finger

Media ‑ Logo Set:

YouTube Video:

Two Column Layout Component

The Two Column Layout Component can hold several types of content in different combinations, they are

  • Rich Text (this component)

  • Media ‑ Image

  • YouTube Video

They can be styled White or Blue like Rich Text components and can be set to show in opposite order on mobile.

In this example there is a Rich Text component and YouTube Video in the left column and a Media ‑ Image component and Rich Text in the right column...

Glasses dispense fitting

Another, more basic, Rich Text component example...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque lectus sem, auctor eu orci vel, semper ultricies dolor. Integer et purus ut sem luctus accumsan nec sed felis. Donec in ex quis dui imperdiet tempus. Phasellus sed tellus placerat, ultrices augue vitae, ultricies sapien. Sed porta felis vitae tortor blandit, a feugiat urna porttitor. Proin vitae hendrerit leo. Donec auctor justo vel risus volutpat, id varius purus fringilla. Integer blandit sem tempus sem ultricies, in dictum ligula eleifend.

40char title, not req ‑ Tabbed Container

Optional 80 char subtitle ‑ component displays 2‑10 tabs, use minimum of 3 tabs

Content Recomendation

Use a minimum of 3 tabs ‑ if less than 3 use Rich Text to avoid hiding content unnecessarily.

Image Sizes

  • Desktop: 1444x1083px

  • Mobile: 1280x960px

Standard Rich Text Component

No limit on characters

Can also house:

  • Custom Lists

  • Links

  • Media ‑ Image Set

  • Media ‑ Logo Set

  • YouTube Video

Stepped Guide Container ‑ Max 40 Chars

Optional subtitle up to 80 characters

  1. Optional subtitle ‑ Max 256 Characters

    Item Body ‑ Semi‑Rich Text ‑ Max 256 Characters

  2. Optional subtitle ‑ Max 256 Characters

    Item Body ‑ Semi‑Rich Text ‑ Max 256 Characters

  3. Optional subtitle ‑ Max 256 Characters

    Item Body ‑ Semi‑Rich Text ‑ Max 256 Characters

  4. Optional subtitle ‑ Max 256 Characters

    Item Body ‑ Semi‑Rich Text ‑ Max 256 Characters

  5. A video can also be included at the bottom of a stepped guide, pulled in from YouTube

Guides / illustrated ‑ Optional

Title ‑ 40 chars max, Subtitle/body ‑ 80 chats max ‑ 2 to 20 items

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

  • Person Outline Icon

    Title ‑ 50 chars, body 170 chars

    Use when a guide needs to be illustrated to aid understanding or grab attention

    Images should be square, 1:1, and ideally svg

Media / Hotspot Carousel ‑ 40 characters

Subtitle/body text up to 80 characters ‑ image 4:3 with transparent background

  1. 1 of 3

    Hotspot Label 1

    Body copy for the hotspot label ‑ Light theme

  2. 2 of 3

    Hotspot Label 1

    Body copy for the hotspot label ‑ Dark theme

  3. 3 of 3

    Hotspot Label 3

    Body copy for the hotspot label ‑ Light theme

Interactive Simulator max 40 characters

Title max 40 chars, required

Body copy, limited format text, no specific character limit.

Images 16:9

A classroom with unimpeded vision
A classroom with minus 1 vision
A classroom with minus 2 vision
A classroom with minus 3 vision
A classroom with minus 4 vision
A classroom with minus 5 vision
A classroom with minus 6 vision
  • 0
  • ‑1
  • ‑2
  • ‑3
  • ‑4
  • ‑5
  • ‑6

Multi‑row Accordion ‑ Title, 40 chars

FAQ answer ‑ semi‑rich text ‑ no obvious character limit

Content model allows for image and video but these don't seem to work on the front end.

Multi‑Row Accordion can also house Guide Containers for Stepped Guides and Illustrated Guides as below

First row can be set to load open (as seen here) or closed

Link Text ‑ 35 Characters Max

Action Card Banner ‑ Character Limit 40

Optional plain text body, character limit 80 ‑ 2‑4 Action Cards sit below

  • Action Card with no image ‑ Title limit 58 characters

    Body copy on Action Card (with or without image) plain text and limited to 160 characters ‑ optional

    Link Text ‑ 25 Characters

  • Macular Hole

    A macular hole can impact your vision including what you see straight ahead, colour vision and the ability to see fine details, or when reading and driving.

    Find out more

  • Macular Degeneration

    Age‑related macular degeneration (AMD) is an eye disease caused by deterioration of the macula. AMD is one of the leading causes of sight loss for over‑50s

    Find out more

  • Watering Eyes

    Watery eyes occur if too many tears are produced or they cannot drain away causing blurred vision, sore eyelids, discomfort, irritation and sticky eyes.

    Find out more

Action Card Banner with Images

Banner as above but cards have images, background can be white or grey

  • Lady having an eye test

    Action Card with Image

    Specifications as above ‑ Image has to be 4:3 format

    Link text ‑ 25 characters
  • Doug and Mary Perkins

    Brand story

    We’ve changed quite a bit since starting out in the Perkins’ spare room. Take a look at the Specsavers story so far.

    Find out more
  • Hearing test illustration

    What happens in a hearing test

    Find out more
  • Man having an OCT scan

    Book an eye test

    Book an appointment at your local Specsavers store.

    Book an eye test

Author Container ‑ Title character limit 100 characters ‑ Background can be green or white

https://images.ctfassets.net/zcryw81f0g1x/3b7yvujHL20wKw2546mqOw/30691b86f28a8ee54664be5bf9d81ee6/Page_Author_Icon.svg

Authors Name ‑ Character Limit of 75

Author Qualifications ‑ Character Limit also of 75

Author biography ‑ Rich Text Module

Author image should be square, 1:1 aspect ratio

https://images.ctfassets.net/zcryw81f0g1x/5mrcuMDlru21b9LMMuIQn7/34dcf1c5e9fe3ed41c4ea4077537d61f/Ross_Campbell_Northallerton.jpg

Ross Campbell

BSc Hons MCOptom Prof Cert Glauc Prof Cert Med Ret

Ross is an experienced optometrist having graduated in 2007 from Bradford University. He is also ophthalmic director of Specsavers Swaledale with Northallerton & Thirsk, a pre‑registration supervisor, professional advancement consultant, and a WOPEC Lead Assessor. He has previously worked as Director of Optometry Advancement for Specsavers and as a columnist for Optician & ProFile magazine.

Carousel Component ‑ Character Limit 40

Body copy of component has a character limit of 80

  1. Action Card with no image ‑ Title limit 58 characters

    Body copy on Action Card (with or without image) plain text and limited to 160 characters ‑ optional

    Link Text ‑ 25 Characters

  2. Contact lens subscription

    Find out more

  3. Teen frames

    Teens can up their style game with a great range of looks, including designer brands. Plus, with their under‑16s’ NHS optical voucher, they’re free.

    Explore glasses for teens

  4. Frame Size

    Learn about how your glasses should fit your face and what glasses measurements mean.

    Find out more

  5. Macular Degeneration

    Age‑related macular degeneration (AMD) is an eye disease caused by deterioration of the macula. AMD is one of the leading causes of sight loss for over‑50s

    Find out more

Index Card Container, 40 Character Title

Optional subtitle ‑ plain text up to 80 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Condition Name ‑ 75 Characters

Optional summary up to 256 characters

Link text limited to 35 characters

Index Card Container ‑ Logos ‑ 40 Chars

Optional subtitle up to 80 characters

Barbour logo
Barbour
Disney logo
Disney
Disney Princess logo
Disney Princess
Harry Potter logo
Harry Potter glasses
Just Hype logo
Just Hype
Marvel logo
Marvel
Minecraft logo
Minecraft
My Little Pony logo
My Little Pony

Title ‑ 40 Chars Max

Optional body copy ‑ 80 chars max

A young man and woman wearing Levis demin and glasses in front of a sunny cityscape

Promo title ‑ 45 Chars Max

Optional body ‑ 160 chars max

A young man and woman wearing Levis demin and glasses in front of a sunny cityscape

Promo title ‑ 45 Chars Max

Optional body ‑ 160 chars max

A young man and woman wearing Levis demin and glasses in front of a sunny cityscape

Promo title ‑ 45 Chars Max

Optional body ‑ 160 chars max

Full Width Banner / Simple ‑ 75 characters max title

Full Width Banner / Simple ‑ body 170 character maximum ‑ can be displayed as a block colour (dark green with white text) or with brand ellipses design (seen here).

Button text up to 35 charactersButton text up to 35 characters

In‑line Banner: Split Media / Image ‑ 50 Characters

Optional body with approx 110 characters plain text ‑ use to break up longer page and push offer or service ‑ images: Desktop 1:1, Mobile 16:9

Button text up to 35 charactersSecond button

  1. Citation Author ‑ Max 75 chars (optional) (2025) Citation for references ‑ max characters 256 Can be set to load open (as here) or closed Available at: https://www.specsavers.co.uk/
    (Accessed: 1 August 2025)

  2. Citation Author ‑ Max 75 chars (optional) (2025) Citation for references ‑ max characters 256 Can be set to load open (as here) or closed Available at: https://www.specsavers.co.uk/
    (Accessed: 1 August 2025)

  • Terms and Conditons bulleted list ‑ free text field with minimal formatting ‑ 1000 characters limit

    Accordion can be set to load open (as here) or closed

  • Terms and Conditons bulleted list ‑ free text field with minimal formatting ‑ 1000 characters limit

    Accordion can be set to load open (as here) or closed

Everything you need to know about Specsavers' free eye test for kids

We know that booking any kind of appointment for your child can cause some anxiety, but we promise that a Specsavers eye test is straightforward, relaxed, and tailored to be fun! Our primary goal is to make sure your child is comfortable and engaged throughout the entire process.

Yes, it's free!

The first and most important piece of information for parents in the UK is that routine children's eye tests are covered by the NHS and are free of charge. There's absolutely no cost for the examination itself.

Affordable glasses and designer frames for children

Finding the right children's glasses shouldn't mean compromising on quality or style. At Specsavers, we combine clinical excellence with unbeatable value, ensuring your child gets the best possible frames and lenses that fit your budget.

Your free NHS offer

In the UK, if your child qualifies for an NHS optical voucher, you can use it at Specsavers to access free frames and standard lenses. Plus, to help you prepare for inevitable bumps and growth spurts, we often run offers for a complimentary second pair, ensuring your child always has a reliable spare set. Check with your local store for the latest promotions!

Full‑Width Banner ‑ Footer ‑ title has a character limit of 75.............

Body copy ‑ Character Limit 170 plain text ‑ This can only sit at the bottom of the page between the main content and the site footer nav ‑ up to 2 CTA buttons

Link text limited to 35 charactersLink text limited to 35 characters