Once you’ve booked, we'll contact you for more information so that we can minimise the time you need to spend in store. You are invited to wear a face covering.


IMPORTANT: If you/any of your household members have COVID-19 symptoms, please wait 14 days before booking and tell the store. Additionally if you’re awaiting the result of a COVID test or have been asked to self isolate you should not be attending until advised to do so.

Birmingham - New Street

14 - 15 New Street, Birmingham, West Midlands, B2 4RQ

Find us opposite the Odeon Cinema on New Street, next to the old Primark

Get directions

0121 616 2220

Book appointment

Visit our hearing centre


Store services

Additional info

  • Additional glaucoma training in association with the International Glaucoma Association
  • Platinum Employer accredited
Nearest parking is at Bull car park or Dale End car park
Disabled access available
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Worried about hearing loss?

This store has expert audiologists to assess your hearing and provide industry-leading treatment.

Visit our hearing centre

Customer reviews

Exellent service did not have to wait long. Explained to at every step of the tests and what was needed to be done next.

Brenda, Birmingham - New Street

Overall experience was quick and efficient

Emma, Birmingham - New Street

Professional service all round

Kulvinder, Birmingham - New Street

Meet the team
Neil Jones
Neil Jones


FBDO Contact Lens Optician

Roger Walker
Roger Walker

Retail Director