In 2011, aged just 24, Olivier Rousteing was named as Balmain’s designer – the youngest creative director since Yves Saint Laurent. His continued critical and commercial success at Balmain has firmly established Olivier in the tight circle of respected designers.
Inspired by the confidence of his generation’s modern, empowered women, Olivier still remains true to the label’s reputation as a master of tailoring and traditional techniques to fit Pierre Balmain’s ‘Jolie Madame’ aesthetic.
Rousteing has aligned the historic fashion house with the social media generation, with his amassed #BalmainArmy following including high-fashion models as well as the likes of Rihanna and Kim Kardashian West. Balmain remains a quintessentially Parisian couture house – the epitome of chic and extravagance.