Once you’ve booked, we'll contact you for more information so that we can minimise the time you need to spend in store. You are invited to wear a face covering.


IMPORTANT: If you/any of your household members have COVID-19 symptoms, please wait 14 days before booking and tell the store. Additionally if you’re awaiting the result of a COVID test or have been asked to self isolate you should not be attending until advised to do so.


Unit 3, The Swan Centre, Church Street, Yardley, Birmingham, B25 8UJ

Within the Swan Tesco shopping center by the main car park entrance.

Get directions

0121 7655700

Book appointment

Visit our hearing centre


Store services

Additional info

  • Dementia Friends accredited
  • Platinum Employer accredited
Disabled access available.

Urdu, Pushto, Punjabi, Bengali, Afrikaans and German spoken.

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Worried about hearing loss?

This store has expert audiologists to assess your hearing and provide industry-leading treatment.

Visit our hearing centre

Customer reviews

Politeness. Smiling. Willing to help without asking.

Mark, Yardley

Very good customer service so far. Felt in safe hands.

Tariq, Yardley

The friendliness and efficiency of all staff from the minute I entered the store. The reassurance given about data protection of my personal details, the caring attitude of all staff and amazingly they always find an appointment time to fit my needs and preference. Always a pleasure to go there.

Wendy, Yardley

Meet the team
Dee Browning
Dee Browning

Retail Director


Raj Sandhu
Raj Sandhu

Optometrist Director

BSc(Hons) MCOptom