Once you’ve booked, we'll contact you for more information so that we can minimise the time you need to spend in store. You are invited to wear a face covering.


IMPORTANT: If you/any of your household members have COVID-19 symptoms, please wait 14 days before booking and tell the store. Additionally if you’re awaiting the result of a COVID test or have been asked to self isolate you should not be attending until advised to do so.


Average customer rating out of 5 for this store is

29 Borough Pavement, Grange Precinct, Birkenhead, Merseyside, CH41 2XX

Get directions

0151 650 1666

Book appointment

Visit our hearing centre


Store services

Additional info

  • Platinum Employer accredited
  • Additional glaucoma training in association with the International Glaucoma Association
optical banner

Worried about hearing loss?

This store has expert audiologists to assess your hearing and provide industry-leading treatment.

Visit our hearing centre

Customer reviews

Friendly and helpful staff. Never feel rushed.

Jane, Birkenhead

I felt that I had the undivided attention of Niamh and Shane. I felt important. I feel confident that I’ve had the best treatment and advice possible.

Carol, Birkenhead

The fabulous staff & wide range of frames on offer.

Angela, Birkenhead

Meet the team
James McNeely
James McNeely

Ophthalmic Director

Felicity Roberts
Felicity Roberts

Dispensing Optician