Stores across North Wales are thanking customers who heeded the message of this year’s Road Safety Week. Those who pledged to stay sharp on the roads will help prevent the 2,900 casualties nationally caused each year due to poor driver vision.
With sight-related accidents also costing £33m annually, Specsavers, official partner for Road Safety Week, called for the quarter of drivers that have not had an eye examination in two years to visit their local North Wales store.
The Make the Break Pledge
The Road Safety Week 2016 theme, Make the Brake Pledge, was about people all over the country understanding six key things they can do to protect themselves and the people around them, and reduce emissions and pollution from vehicles. The six Brake Pledge points are: Slow, Sober, Secure, Silent, Sharp and Sustainable.
A regular eye examination is a legal requirement for drivers but it is everyone’s personal responsibility to ensure they have their eyes tested frequently.
Road safety charity, Break
Gary Rae, director of communications and campaigns from Brake said: ‘I’d like to thank Specsavers stores in North Wales for their ongoing support for Road Safety Week. Our theme this year is action-orientated and anyone can make and share the Brake Pledge.
‘Our survey shows that drivers are aware of the threat of risky behaviour by other drivers, but are inclined to play down the risks involved with their own behaviour. Everyone who drives has to step up and take responsibility. If every driver vowed to make the Break Pledge, then our roads would be safer places for everyone.
‘Road Safety Week presents an opportunity for drivers to stop and think about their own behaviour and for everyone to share the Pledge and raise awareness of casualties and pollution.’