The team from Specsavers in Wembley are supporting Dementia Friends, an Alzheimer’s Society initiative, to help people develop an understanding of dementia and turn it into action to support customers and employees who are affected by the condition.

10 employees

The team have 10 employees who have now completed the dementia awareness programme, with the rest of the team set to follow by the end of the year. Completing the two levels of accreditation the team have become recognised as a Dementia Friend, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

Rakesh Kapoor, store director at Wembley says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers.

Support and care

'I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.

The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways. With particular relevance to Specsavers it also describes how senses can be affected, including sight and hearing.’

All Wembley store information