Specsavers in Tottenham Court Road is home to a wonderful array of frames.
So much so that store director, Mo El-Turki reckons his store is probably the number one spot for Tottenham Court Road locals and office workers seeking a statement frame style.
From candy blue to shocking red and reliable black, you will find all the hues here at Tottenham Court Road.
Mo explains: 'We benefit from having an international buying team who seek out global trends in colours and convert these into an exciting frame offering in our store.'
Mo says: 'We find our customers favour the plastic frames because these offer the great colour choice. But our metal frames too are proving popular, particularly when shaped into interesting angular styles. We also offer frames in lighter metals, so the wearer can hardly tell that they are wearing a pair of glasses.'
Great brand choice
Mo says customers do tend to go for a particular brand.
Mo adds: 'When we launched Balmain, it gave customers the chance to wear this Parisian designer's looks in a more affordable way via their frames. Men also have certain brand favourites, with Quiksilver, Gant and Timberland performing very well.'
What's hot for 2018?
Mo says: 'That's top secret but we do have two very exciting launches coming up soon. We've also just welcomed some new frames in the 'Twiggy for Aurora' range and these are already proving to be a great success.'
If it's sometime since you last visited the store, pop by to check out the amazing selection.