The team at Specsavers in Telford doffed their caps and raised £100 for Brain Tumour Research on Wear A Hat Day.
The store joined Specsavers stores nationwide to officially sponsor the charity for the first time and help raise awareness that routine eye tests can detect signs of brain tumours.
As well as donning a variety of hats to work, the team had collection buckets in store and offered specs MOTs (cleaning and adjustments) in return for charitable donations.
A word from the store director
Store director, Rizwaan Makda, said: ‘Many people are unaware that eye tests are critical for your wider health as well as your vision. A routine test allows opticians to detect serious issues that can be both sight and, in some cases, life threatening – including brain tumours.
‘This was a fun way to raise awareness of a very serious issue. As a team we’re delighted to have raised £100 to help Brain Tumour Research continue with its invaluable research.’
Funds raised on Wear A Hat Day will be used to build a network of experts in world-class, sustainable brain tumour research in Centres of Excellence across the UK.