As the nation marked Dementia Awareness Week, the team at Specsavers in Taunton and Tiverton announced trained Dementia Friends in store.

Nationwide initiative

The two teams joined Specsavers employees nationwide who completed the training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Essential care and support from Specsavers

Emma Denham, store director of both Specsavers stores, said: ‘Being more aware of dementia is an incredibly positive development for our team and improves the service we offer our patients.’

‘Dementia impacts on many of our patients, so it is essential that we are able to support them in our care.’

How does dementia affect sight and hearing?

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. On top of that, research has revealed that almost half[1] of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

All Taunton store information

All Tiverton store information


[1], Bowen, M et al (July 2016) The Prevalence of Visual Impairment in People with Dementia