The new Specsavers in Sainsbury’s Bitterscote Drive, Tamworth will open on Monday 16 November.


Run as a joint-venture partnership, the store will be headed up by optical director, Ravinder Bahia and retail director, Lisa Large. It’s a homecoming for both as when they first joined Specsavers 12 years ago, this was where the store was located before moving to The Ankerside Centre in 2009. The addition of the new store will provide more flexibility for local people who will be able to choose between a town centre location or the Sainsbury’s site.


Bringing a total of 40 years’ optical experience, Ravinder and Lisa will oversee a team of seven who will offer the very best optical and audiology service. Five are joining from the town centre store, with two new positions created.


Latest equipment


The store will benefit from the latest in optical equipment which includes an Optical Coherence Technology (OCT) machine, usually found in hospital eye departments, which produces a structural scan of the eye. A sound-proofed audiology room will also be available for hearing appointments, carried out by audiologist Jamie El Bast. 


‘Lots of hard work is going into getting the store ready, and we’re looking forward to welcoming customers through the doors,’ says Ravinder. ‘It’s also exciting to be coming back to where we started with Specsavers and we’re bringing our first employee with us too; Stephanie Easthope joined as an optical assistant in 2008. She is now a qualified dispensing optician and will be the new store manager when we open.


Safety first


Our focus will be on making sure both our staff and customers are safe so in line with NHS guidance, the team will use personal protective equipment (PPE) and all testing equipment and frames will be thoroughly sanitised after each use.


It is possible to book an appointment ahead of the store opening and this can be done by calling 01827 60622. Once the store is open there will also be restrictions on the number of customers allowed in store at any one time, strict social distancing rules and, where possible, card instead of cash payments.


‘We will have three testing rooms as well as a pre-test area and more than 1,000 different frame styles on display,’ says Ravinder. ‘We understand how important the customer experience in store is and both Lisa and I know that our team will help deliver this. Our aim is to provide the very best optical and audiology care to the local community in an accessible location.’     


The store will be open Monday to Thursday, 8am – 7pm, Friday and Saturday, 8am – 6pm and Sunday 9.30am – 4pm. Audiology appointments are available four days a week.   


All Tamworth Sainsbury’s store information