As the nation marks Dementia Awareness Week (15-21 May), the team at Specsavers in Swiss Cottage have completed their Dementia Friends training.

Alzheimer's Society

This is an initiative run by the Alzheimer's Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Rishi Ganatra, store director of Specsavers in Swiss Cottage says: 'Being dementia friends is an incredibly positive development in our offering to customers. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

Better equipped

The training covers all aspects of dementia and highlights how it affects people in different ways including senses such as sight and hearing. 

Specsavers learning and development manager Samantha Jessop said: ‘I’m delighted we are now offering this as part of our core training offer for our staff. By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers, regardless of the personal struggles any of our customers may be facing.’

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