Specsavers in Swinton's hearing centre appealed to the local community to support the town’s deaf or hard of hearing population during this year’s national Deaf Awareness Week (May 4 - 10).
The UK Council on Deafness’ annual campaign is committed to raising local awareness and understanding of the challenges faced by the deaf or hard of hearing.
According to the UK Council on Deafness, one in six people in the UK are deaf or hard of hearing. Nearly 3.7million people of working age have hearing loss, 135,000 of which are severely or profoundly deaf. Furthermore, over 45,000 children in the UK are deaf.
Paul Showman, store director at Specsavers in Swinton, says: ‘It’s vital that everybody understands the challenges faced by those with hearing difficulties, challenges which often leave people feeling frustrated, embarrassed, isolated and unconfident.
‘The majority of those who are partially deaf or hard of hearing can be assisted with the help of a hearing aid, but it’s thought that up to a million people who would benefit from wearing one remain undiagnosed having failed to get their hearing regularly checked.
‘Remember it’s important to have hearing checks as regularly as you would have a sight test, which is recommended every two years. This becomes even more important past the age of 55 when age related hearing loss is most likely to occur.’