With National Children’s Eye Health month (24 October – 23 November) underway, colleagues and customers at Specsavers in Swindon are focusing their fundraising efforts on the Royal National Institute of Blind People (RNIB).
Members of staff at the store are hosting a week of activities from 24-30 October to raise funds and awareness for the national sight loss charity, including a ‘guess how many sweets are in the jar’ game and a children’s colouring competition. The store is also offering a glasses cleaning and adjustment service throughout the week in exchange for donations.
Importance of children's eye health
The national fundraising campaign is designed to increase awareness around the importance of good eye care among children.
Store director David Grieves said: ‘Good eye health plays such an important role in a child’s overall development, so it is shocking to learn that such a significant number of parents are leaving it so late before taking their child for an eye test.
‘The detection of common sight problems amongst children, such as a lazy eye, squint or short sightedness, can be treated more effectively provided they are spotted early enough - ideally before a child turns eight. National Children’s Eye Health Month is a great way to get the message out there and hopefully encourage more parents to take advantage of the free sight tests available to their children.’