Staff at Specsavers Swansea were living the sweet life when they swapped lab coats for aprons to raise much-needed cash for a national anti-bullying charity.

Showing off their baking prowess, the Kingsway store team baked a mouth-watering array of sweet show stoppers, including cakes and biscuits, to sell in-store for charity Kidscape, raising £90 thanks to the generosity of its Swansea customers.

Protecting young people

Kidscape provides children, families and carers with advice, training, and practical tools to prevent bullying and protect young lives.

Kidscape is the official charity for the Specsavers ‘Spectacle wearer of the year’ competition, which encourages spectacle wearers across the UK to show off their specs appeal by nominating themselves for the award. For every entry to the competition, the Specsavers donates £1 to Kidscape.

In the past six years, the competition has raised more than £400,000 for the charity, even helping fund the launch of a national anti-bullying helpline.

Community matters

Stephen Jones, director of Specsavers in Swansea, said: ‘Young people are integral members of our community and bullying can have a devastating impact on their self-esteem and sense of self-worth, with the reverberations felt long into adulthood.

‘As community-focused opticians tasked with taking care of the health and wellbeing of many young people and their families, supporting Kidscape means a lot to us. We’ve thoroughly enjoyed supporting the fantastic work it does. I’m grateful to all the brilliant, and some may say brave, customers who bought our bakes – we’re all relieved our baking skills have risen to the challenge!’

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