Staff at Specsavers Sunderland have undergone specialist dementia training just in time for Dementia Action Week (21 – 27 May 2018).

The store encouraged members of the team to complete the training and they are now qualified to understand the needs of customers suffering from dementia.

Dementia Friends

The team at the store on Athenaeum Street have completed Dementia Friends training, an initiative run by the Alzheimer’s Society, which has been offered to all Specsavers stores across the nation.

Staff now wear badges on their uniform to highlight their training and understanding of the condition to customers, and to ensure they are recognised as a Dementia Friend.

Dementia Action Week is an annual campaign run by Alzheimer’s Society, which calls on people to take action to improve the everyday lives of people affected by dementia.

A word from the store director

Dean Baldassarra, store director at Specsavers Sunderland, said: ‘Thanks to our Dementia Friends training, we are highly confident that we have the ability to understand the needs of our customers suffering from dementia.

‘The course has been completely worthwhile as we now have the confidence to care for any customer who comes into the store and needs additional help because of the condition.

‘This is a charity and cause which is very close to my heart so we are more than happy to raise awareness of Dementia Action Week.

The work Alzheimer’s Society does for those with Alzheimer’s, and their families, is incredible – I cannot thank them enough.’

Dementia affects 820,000 people in the UK and around 23 million people in the UK have a close friend or family member with dementia

All Sunderland store information