This Road Safety Week (21-27 November), Specsavers is urging parents in the Stratford-upon-Avon community to have their children’s eyes tested and all youngsters who visit the store will be given a high-visibility vest*.
Specsavers on Wood Street are supporting the road safety initiative by highlighting the importance of road safety in the area, in light of research which shows 2,900 casualties are caused each year due to poor driver vision.
A word from the store director
Paul Griffiths, store director explained: ‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million. We hope that by inviting children in-store for their sight test, and giving them a high-vis vest to wear whenever they are near roads, that we are dramatically increasing their visibility and subsequently, their safety.
‘The high-vis vests are a very important tool in the road safety initiative and act as a fluorescent reflector that increases visibility when on the roads, which is especially useful in the winter months.
‘Vision is a very important element of road safety. We recommend that children undergo their first sight test by the age of three, and then every two years after this. By testing children at a young age, it sets a precedent for the rest of their life - early detection can lead to a better outcome and sets them up for safe driving when they are behind the wheel later in life.
Paul added: ‘We really hope to see parents in the local community recognise this initiative as an important element of their children’s safety, and make an appointment to visit us in-store to have their children’s eyes tested in the next few weeks.’
*While stocks last