Two local causes will receive support from Specsavers in Stratford-upon-Avon.
The Air Ambulance and Bidford Dementia Café have been selected as charity partners for the next 12 months by the team.
The store received an amazing response to its call to action – asking local causes to nominate themselves for fundraising support – and found it very difficult to make the selection.
‘We were overwhelmed both with the number of nominations, but also by the strength and justification of the applications,’ said Paul Griffiths, store director. ‘It was such a tough process to make the selection, and so to make it as fair as possible, we used a scoring system based on a number of criteria for each nomination.’
12 months of support
The store will support the two charities for the next 12 months. During this time, the staff will be handing out tokens to customers - which they can then chose which of the two causes to support, by putting the token into the appropriate charity box.
People can also pop into the store to pick up one token and make their pledge. At the end of the 12 months, the tokens will be counted and each of the charities will be awarded a proportion of the pledged £1,000 from the store, based on the number of collected tokens.
Alongside this activity the team at the store has pledged to fundraise for the charities with various activities throughout the year.
Bidford Dementia Café aims to provide a safe and homely environment to support people with memory problems, dementia and their families, carers, and volunteers, providing a relaxing and enjoyable morning by socialising and participating in activities with each other.
The Café is run by volunteers on a weekly basis every Monday (except Bank Holidays) between 10.30 am and 12.30 pm, at Westholme Court in Bidford on Avon. Open to residents in Bidford and the surrounding areas, the Café is free of charge.
The Air Ambulance Service operates the national Children’s Air Ambulance and the local air ambulance services for Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland. Its vision is clear – it wants children to grow into adults, adults to live longer and bereavement through trauma to become rare.
Each of its services works tirelessly to save lives and alleviate sickness, wherever and whenever possible.