Staff at Stourbridge will turn bakers for the day in aid of charity Alzheimer’s Society on Saturday 21 June.
Employees are dusting off their aprons and holding a donation-led cake sale in store on Saturday. For a recommended donation of 50p, visitors can enjoy various baked goods, where all proceeds will go to the Alzheimer’s Society charity.
The charity
The charity was selected by employee Chris Parkes who is also taking part in the national three peaks challenge for the commendable cause. On the 25 July 2014, Chris and a few of his friends will brave Snowdon in Wales, Scafell Pike in England and Ben Nevis in Scotland in an admirable 24 hours. 
The Alzheimer’s Society is the leading support and research charity for people with dementia, their families and carers.  The charitable trust assists more than 30,000 people per week through practical services and carer support.
Chris, lab technician, said: ‘The Alzheimer’s Society is a venerable charity that helps many people each year. I decided to make it a personal challenge to participate in the national three peaks challenge and am grateful for the support of staff in store with the cake sale they’re organising.’ 
Store director, Terry Tam, commented: ‘We’re happy to support the Alzheimer’s Society and we encourage our customers to indulge their sweet tooth and buy a cake when they pop into store, it’s all for a good cause!’