To mark this year’s Dementia Awareness Week the team are pleased to announce the introduction of qualified Dementia Friends in store.

Badge of honour

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Eric Barkhuysen, store director of the Specsavers store in St Austell, commented:  ‘Being more aware of dementia is an incredibly positive development for our teams and our offering to customers.

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’

What affect does dementia have on eye sight?

Those with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them. Some sufferers can experience hallucinations. On top of that, research has revealed that almost half[1] of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

All St Austell store information


[1], Bowen, M et al (July 2016) The Prevalence of Visual Impairment in People with Dementia