Fashion label Balmain has been named the must-have frames for stylish specs wearers in 2018 by Specsavers in Southend.

Meticulously designed Balmain brand details can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments on the frames inspired by the Balmain belt chain collection.

'Not only a look, but also a feeling'

Balmain spokesperson Maï Dao-Vu says: ‘The collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling.

‘The Balmain team take great pride in the launch of the new range, seeing it as an incredible opportunity to inspire fashion-conscious glasses wearers to update their wardrobes with a statement piece of eyewear.

‘The Specsavers collaboration has provided the opportunity to bring everyone into the House of Balmain. We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity while maintaining the simplicity of an everyday look.

‘The Balmain eyewear range offers Parisian chic no matter where in the world they are worn.’

Opulence and glamour accessible to everyone

As a high-end fashion house, Balmain embodies the opulence and glamour that Specsavers wants to make accessible to everyone.

Nikhil Nathwani, ophthalmic director at Specsavers in Southend, said: ‘We're thrilled to have these beautiful frames exclusively at Specsavers. With their elegant and beautiful style, they’re a great way to get a new look for 2018.’

Balmain frames are available at Specsavers stores across the UK with two complete pairs for just £169.

All Southend store information