Specsavers Opticians in Southend is urging locals to help during World Glaucoma Week in March.
We want your unwanted frames!
The store is asking locals to dig out their old, unwanted glasses so they can be used to improve the eye health of those less fortunate in the developing world.
World Glaucoma Week take place between 6 and 12 March. Last year, Southend residents bought in over 1,000 pairs of frames to the store which were then donated to charity.
An introduction to Vision Aid Overseas
Vision Aid Overseas is an international charity that is dedicated to fighting poverty by transforming access to eye care in developing countries. The charity supports their activities overseas by getting money from recycling old, donated frames in an environmentally-friendly way.
Glaucoma is the third most common cause of blindness and is responsible for 10% of blindness worldwide. Recent studies project that by 2020, almost 80 million people will be affected by Glaucoma.
John Staunton, store director at Southend says: 'We all know how precious our vision is and in the UK, we are lucky to have access to professionals who can assist with any eye health conditions. This is not the case in developing countries where poverty prevents children to the elderly getting access to eye care. In fact, 90% of people who are visually impaired because they cannot get the glasses they need live in low and middle income countries. By donating unwanted, out of date frames to this great cause, we can all play our small role in making a big difference.'
To donate to the charity, visit the store where there is a collection point for unwanted frames.