The team at the Specsavers store in Southend are joining other Essex stores including Braintree, Brentwood, Lakeside, Leigh-on-Sea and Maldon to take on a 60 mile charity cycle for the Alzheimer's Society.
The event, which will take place on 19 May, was organised by Specsavers regional relationship manager for Essex, Roy Thorogood.
John Staunton, director at Southend and Leigh-on-Sea Specsavers stores, said: ‘Having recently completed the dementia training, I was very interested in Roy's idea to raise money for the Alzeimer's Society.
'The bike ride will certainly to be a tough challenge, but we are all excited to take part and look forward to successfully completing it.
‘We’ve all been training so we’re hoping to power through the 60 miles and reach our target of £1000 for Alzheimer’s Society.’
Specsavers is investing in specific dementia training for staff to allow them to offer specialist customer care to those affected by the disease. In Essex, around 300 staff have completed the training programme.
Alzheimer’s Research UK is dedicated to funding scientific studies to find ways to treat, cure or prevent Alzheimer's disease, vascular dementia, Lewy Body disease and fronto-temporal dementia.