Specsavers in Sleaford has supported local, Keira Beeson, in her bid to raise awareness of Crohn’s disease and ulcerative colitis by turning the town purple.

Specsavers’ support

Inspired by Keira Beeson’s positivity since being diagnosed with Crohn’s disease three years ago, the store held a competition from 11-19 May. Customers who bought new glasses throughout the week were asked to donate £1 to enter their name into a prize draw, with Keira picking the winning name to win back the cost of their specs.

We raised £70

In total, the store raised £70 and will donate the proceeds to Crohn’s and Colitis UK, a charity which supports people diagnosed with Crohn’s Disease and ulcerative colitis – the two most common forms of inflammatory bowel disease.

‘When we heard about Keira’s appeal for local businesses to support her cause, we were more than happy to get involved,’ said store director, James Coleman. ‘We raised £70 for charity before welcoming Keira into the store to draw the winner of our competition.’

An inspiration

To raise awareness of her cause, 10-year-old Keira inspired pupils at her school to wear purple to mark World Inflammatory Bowel Disease Day on 19 May, before writing to local businesses to ask for their support. 

About inflammatory bowel disease

Inflammatory bowel disease has no known cure and affects around five million people worldwide, impacting directly on their physical and emotional well-being.

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