Fashionistas can demonstrate that they are one step ahead of the crowd by wearing a pair of Specsavers’ new ‘Skegness’ glasses, named after our famous Lincolnshire resort.

Summer fun destination

The move has been celebrated by us. Our customer services manager Craig Graham says: ‘It’s fantastic that Skegness has been recognised as a summer fun destination. I’m proud of the town’s heritage and these sunglasses will appeal to those who want to stand out from the crowd.

‘If Kate Moss and Victoria Beckham really want to turn heads with their shades, I’ve got just the pair for them!’

Impartial advice

However, Craig does point out that Specsavers offer sunglasses with more traditional names such as the ‘Maldives’. ‘While I’d love everyone to be walking around in a pair of Skegness glasses, it’s more important they choose the style that suits them best. We always give impartial advice in this store.’

The Skegness is part of a new range which also includes other British resorts such as the ‘Cleethorpes’ and the ‘Scarborough.’

All Skegness store information