It's beginning to look a lot like Christmas in Sittingbourne and with the festive season almost upon us a local opticians is calling upon the local community to help the homeless and victims of domestic violence this December.

Collecting clothes in store

Staff at Specsavers opticians and audiologists in Sittingbourne, will be collecting clothes in store from Monday 27 November, in support of New Leaf Support, a charity that provides refuge to victims of domestic violence, Riverside The Quays and Medway Street Angels, two local homeless charities.

Fun day 

Customers are being encouraged to donate coats, blankets, scarves and other warm items in store. In addition, the store will also hold a fun day on Saturday 2 December, with a cake sell, tombola and some fun activities for kids. Representatives from New Leaf Support and Riverside will also be present to spread the word about the magnificent work the charities are doing for those in need. All the proceeds will go to the charities.

The store organised the same activities last year and managed to raise £350, as well as collecting over 30 bags of clothes to help local homeless people in need.

A word from the store retail director

Jia Chiang Cheong, store retail director at Specsavers Sittingbourne said: ‘This is a project the entire team are passionate about. We have been doing this for a couple of years now and we like to think that what we do will benefit these incredible charities that works tirelessly for the benefit of vulnerable people in our community.

‘It's really important for our team to get involved in the local community and we are proud to be supporting these causes this winter. We hope the people of Sittingbourne can get behind us by donating any items that can be used by someone who needs it.’

All Sittingbourne store information