The Sidcup team took advantage of the last days of summer to dress up in 70s style clothing, to celebrate the launch of the in-store tool, Framestyler.

What is Framestyler?

The new Framestyler technology, which launched earlier this summer, is designed to help customers find the perfect pair of frames by using facial analysis to scan face shape and features.  The end result is a list of the right styles and colours that have been identified to perfectly suit the individual.

A word from the director

Ebahi Demi-Ejegi, store director at Sidcup said of the day:

‘We had great fun dressing up in one of the most stylish eras of summer, to celebrate Framestyler. Framestyler is all about having fun with new shapes and colours, and we hope we inspired our customers to try something bold and new, perhaps some frames they’ve never considered before. It’s a great new technology so be sure to ask us about it when you’re next in-store!’

All Sidcup store information