Following shocking new research which shows people put their boiler before their eye health, Specsavers in Sidcup hosted a superhero-themed fundraiser to help raise awareness of the importance of regular eye tests.

As part of National Eye Health Week (18-24 September), Specsavers Sidcup invited customers along to take part in a series of superhero fundraising activities to raise money for Dementia UK.

The store, which is also celebrating its 15th anniversary, managed to raise over £178 for the charity.

Supporting heroes

Ebahi Demi-Ejegi, store director at Specsavers Sidcup said, ‘National Eye Health Week is a really excellent opportunity for us to highlight the significance of the job we do in preserving people’s eye health.

'It’s also been a great opportunity to demonstrate our unwavering support to the heroes who care for the more vulnerable people in our community, and that’s why our fundraising efforts have gone towards Dementia UK.’

The activity also comes off the back of a recent report developed by RNIB and Specsavers. The report shows that one in five people will live with sight loss in their life, despite at least half of all cases being avoidable. The research also shows that every day, 250 people start to lose their sight in the UK. 

Huge problem

Almost six million people in the UK currently live with sight-threatening conditions yet 25% of people are not having an eye test every two years as recommended by the College of Optometrists. 

Ebahi says: ‘Sight is the nation’s most precious sense by far. Our survey showed that 10 times more people (78% of people) said sight was the sense they fear losing most compared to the next most popular sense, smell (8%), followed by hearing (7%).

‘More than 80% of people are not aware that an optician can spot the early signs of cardiovascular disease, the leading cause of death in the UK. It seems there is still a lot to be done to prevent avoidable sight loss which is why we are doing what we can with fundraising activities in our store for RNIB.’

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