As the nation marks Dementia Awareness Week (15-21 May), the team at Specsavers in Sevenoaks is becoming qualified to better understand the needs of customers suffering from dementia.

Comprehensive Training

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers. Specsavers’ home- and care home-visiting teams – Specsavers Healthcall – are also completing the training.

Quality service and support

Maxine Chakowa, retail director of Specsavers in Sevenoaks says: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. 

‘I always thought dementia was all to do with someone’s memory – but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.’ 

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