A Sevenoaks optician has shown their support for dementia sufferers in the local community by training their team and helping to raise awareness of the condition.

Extensive training 

Staff from Specsavers, located at 93 High Street, have undertaken extensive training to help equip them with the skills and knowledge required to help their customers who have dementia. The training was provided by Home Instead Senior Care, a charity which specialises in providing non-medical care to the elderly and helps them to remain at home where they are most comfortable. The training covered the types of the dementia, symptoms, diagnosis and stages of the disease.

Customer service

Maxine Chakowa, Specsavers Sevenoaks store director says: ‘We always want to ensure that all of our customers receive the best possible service when they visit us. We have a large number of elderly customers, some with dementia, so having specialist training seemed like a logical step to ensure they have a positive experience in store. ‘At a time when businesses in Sevenoaks are looking to provide extra services for dementia sufferers, we are pleased to get involved and offer our customers the extra support they may require during their visit.’


Dementia describes different brain disorders that trigger a loss of brain function. These conditions are all usually progressive and eventually severe. Alzheimer's disease is the most common type of dementia, affecting 62 per cent of those diagnosed. By 2015 there will be 850,00 people with dementia in the UK, with numbers set to rise to over 1 million by 2025. This will soar to 2 million by 2051.

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