THIS Road Safety Week (21-27 November), Specsavers in Redditch is urging parents in the community to have their children’s eyes tested and all youngsters who visit the store will be given a high-visibility vest*.

A word from the store director 

Gurdeep Bansal, store director of Specsavers Redditch explained: ‘I was shocked to learn that poor driver vision alone leads to 55 casualties every single week and costs an estimated £33 million. By giving children a high-vis vest to wear on their way to and from school and any time they are near roads, we hope to tackle this statistic and ensure the youngsters of Redditch are safe on our roads.

‘The high-vis vests are a very important tool in the road safety initiative and act as a fluorescent reflector that increases visibility when on the roads, which is especially useful in the winter months.

‘In addition to the high-vis vests, we’ll also be testing the children’s vision - which sets a precedent for the rest of their life. Early detection can lead to a better outcome and sets them up for a happy and fulfilling life.  We recommend that children undergo their first sight test by the age of three, and subsequently every two years after this.

Gurdeep added: ‘We hope to see as many children as possible over the next couple of weeks, and hope the parents of Redditch get behind the cause, helping us support the initiative.’

All Redditch store information

*While stocks last.