Staff at Specsavers Opticians Porthcawl were left saying ‘thank you very much’ to customers and passers-by who helped them raise £90 for the Royal National Institute of Blind People (RNIB) during the 2017 Porthcawl Elvis Festival.
Supporting people with sight loss
As thousands of people descended on the seaside town to celebrate the king of rock n’ roll, the team donned their best Elvis costumes and ran a bake sale, encouraging people to have a little less conversation and a little more snacking in support of people affected by sight loss.
According to The State of the Nation Eye Health 2017: A Year in Review, published by RNIB and Specsavers, one in five people in the UK will live with sight loss in their lifetime. The RNIB offers practical and emotional support to blind and partially-sighted people, so they can continue living life to the full.
Harnessing community spirit
Claire Edwards, store director at Specsavers in Porthcawl, said: ‘The Porthcawl Elvis Festival always brings the community together. Everyone has such a good time.
'It’s so much fun seeing everyone get dressed up and hearing the music play. It seemed like the perfect opportunity to channel that positive spirit into something worthwhile.
‘RNIB offer so much support to people who are experiencing sight loss, it was a pleasure to be able to offer some support. Besides, who doesn’t love dressing up as The King?’