Staff at Specsavers Armada Way are providing a personalised shopping experience from in-store style experts Sarah Adderley and Rachael McNamara.

Both members of staff have completed the Frame Perfection course, a new glasses styling course, accredited by the London School of Styling. They will get to know your needs and preferences and use this information, along with their knowledge of styles, face shapes and colouring, to guide final choices.

A word from the store

Store director Dr Josie Forte said: ‘At Specsavers Plymouth we pride ourselves on delivering an excellent customer experience and this allows us to offer a more personalised service. Sarah and Rachael were already skilled at helping our customers choose the right frames for them but the course has given them more confidence to talk about trends and give customers advice to suit their own style.’

Frame perfection

London School of Styling founder Carly Brook said: ‘London School of Styling has happily endorsed the brilliant Frame Perfection training because it is a fantastic reaction to what today's frame-wearing customer wants. Today's consumer across all age groups, is more influenced by social media, celebrities the internet and trends than ever before.

'Understanding what the customer is influenced by style wise and having basic styling skills can make a massive difference in being able to serve your customers style needs effectively.’

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