Customers are always the priority at Specsavers in Petersfield, and understanding their many needs is one important step to ensuring stellar service at all times.

Being Dementia aware

Of particular priority are elderly customers who require extra assistance, and this includes those living with dementia. During Dementia Awareness Week (15-21 May), colleagues are keen to remind customers that two team members are Dementia Friends.

To be a Dementia Friend, you need to complete two levels of accreditation - online training followed by a classroom session that builds on an individual's skills. This extra level of assurance for customers is something that the store is keen to remind the community about.

How to spot a Dementia Friend

A Dementia Friend has a badge to wear on their uniforms to indicate their increased level of dementia awareness to their customers.

At Petersfield, store director Jo and colleague, Claire Davies, are both trained and hope to extend this out to other team members over the coming months.

Says the store director...

Jo Cox observes: ‘This initiative ran by the Alzheimer's Society helps us become aware of dementia and has really opened our eyes to the challenges an individual may face. The comprehensive training covers all aspects of dementia and discusses how it affects people in different ways.

'This condition is of particular relevance to our opticians and audiologists as senses can be impacted.

'Being aware helps us to improve on our services and reassure family members and loved ones that the best possible care is being offered at our store.’

All Petersfield store information