Penrith Specsavers has chosen Alzheimer’s Research UK as its charity of choice for 2018, and hopes to spend the year raising both awareness and funds to support the cause.

The charity’s vision is to bring about the first life-changing dementia treatment by 2025 through their research methods. Alzheimer’s Research UK is the world’s leading dementia research charity dedicated to causes, diagnosis, prevention, treatment and cure.

The team at the Penrith Specsavers store will support the organisation through a series of fundraisers throughout the year and collection pots in store.

A word from the retail director

Peter Walker, retail director of the Penrith store, said: ‘We’re proud to support Alzheimer’s Research UK and the amazing work they do in the UK. The cause is something close to all our hearts and we know we’re going to work incredibly hard to smash our fundraising target.'

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