The Specsavers team in Pembroke Dock has completed training to support customers with dementia.

Marking Dementia Awareness Week (15-21 May) the entire team has completed the training, including store directors, Ellie Thomas-Wigley and Andrew Williams, as well as the other 18 members of staff.

Dementia Friends initiative

Specsavers employees nationwide are completing Dementia Friends training, an initiative run by the Alzheimer’s Society. In doing so they become recognised as a Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Andrew Williams, store director at Specsavers in Pembroke Dock, says: ‘Being more aware of dementia is an incredibly positive development for our team and I’m proud that everyone has taken the time to take part in the training. This small gesture will mean we can provide the very best service to our customers.’

Support and care

The training covers all aspects of dementia and discusses how it affects people, including visual perception problems and hallucinations. Research has revealed that almost half of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

‘It’s assumed that dementia is all to do with someone’s memory – but it is much more than that,’ Andrew continued.

‘The training really opened our eyes and, when performing our daily duties, we can all take a little time to support customers where needed.’

All Pembroke Dock store information