Staff at Specsavers in Nottingham recently raised funds and awareness to support National Eye Health Week (18 – 24 September).
The team held a fundraising day which featured the infamous dancing grannies troupe, who drew in a crowd with their antics outside the store. Meanwhile store members were on hand to raise awareness of the week and hand out information leaflets about good eye health.
The team also offered free eye test vouchers to visitors and collected donations for Specsavers’ partner charity, the Royal National Institute for Blind People (RNIB).
Importance of regular eye tests
‘National Eye Health Week is a huge week for us as eyecare professionals,’ explained store director Simon Dunn. ‘There is still a lot of work to do in raising the profile of eye health, and particularly of preventable eye diseases that can be picked up by a simple, regular eye test.
‘Research conducted by Specsavers in partnership with the RNIB has highlighted some concerning statistics for the Nottinghamshire region. The most alarming is that people aren’t viewing sight tests as a valuable part of an ongoing health regime – with 42% saying they hadn’t been for a sight test as they didn’t think there was anything wrong with their vision.
‘It also found that people in the region were more likely to attend a sight test if they thought there were benefits beyond checking their vision. It’s very worrying because sight tests can pick up what are often very treatable conditions in their early stages.
‘We would like to get the community talking about good eye health, and to encourage locals to pop into store to see us for a chat or a test.’
The team also held a cake sale to support National Eye Health Week, with all proceeds going to the RNIB.