North Finchley Specsavers celebrated the arrival of a new designer range, by none other than hip-hop superstar will.i.am, by dressing as stylishly as the glasses themselves.
The team were wearing the new range for launch day, and each had shirts emblazoned with the will.i.am logo on them. They made sure the long awaited designer range was front and centre for customers coming in.
A plinth containing the key pieces from the collection was set up in the centre of the store
Building on his lifelong passion for striking eyewear, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers.
The 17 piece collection, which includes prescription glasses and sun glasses references classic and iconic styles. Prices start at £125 per pair, including standard single vision lenses.