The team at Specsavers in Northfield donned their finest headgear to raise awareness and funds for Brain Tumour Research on Wear A Hat Day.
The team also invited younger visitors to demonstrate their artistic skills in an Easter-themed colouring competition.
A word from the store director
Store director, Declan Casserly, said: ‘We wanted to help to raise awareness that routine eye tests can detect signs of brain tumours. Many people are unaware that eye tests are not only critical for your eyes, but your wider health too. A routine test allows opticians to detect issues that can be both sight and, in some cases, life threatening – including brain tumours.
‘We use sophisticated technology to help alert us to more serious health issues. This includes digital retinal photography, which takes a detailed image of the back of the eye – the only part of the body where the circulation of blood can be directly observed. Images can be compared on future visits to keep a watchful eye on a patient’s health.’
Wear A Hat Day
Wear A Hat Day has raised more than £1million since it was launched by the charity Brain Tumour Research nine years ago. Funds raised will be used to build a network of experts in world-class, sustainable brain tumour research in Centres of Excellence across the UK.