Thanks to the generosity of local residents, the Newtown team has raised £239 for Cerebra, a charity which supports children with brain conditions.

Costumes and characters

The team at the Broad Street-located Specsavers donned colourful and characterful hats to raise money for the Carmarthen-headquartered charity.

Staff encouraged customers and passers-by to make a donation in return for spectacle adjustments and cleaning, as well as free balloons for passing children.

A photo booth in-store also proved popular with customers, who donned extravagant costume props, such as flamboyant wigs and comically-large sunglasses, to take home a souvenir photo.

Family support

Cerebra supports children with brain conditions, such as Down’s syndrome and cerebral palsy, as well as their families. Its support services include practical and emotional guidance and the charity also creates bespoke items – from customised surfboards to wheelchairs - at its Innovation Centre in Swansea.

David Dunlop, store director at Specsavers Newtown, says: ‘It was great to see the team make such an effort with their hats and we were blown away by the generosity of the community. Such a simple gesture of wearing a hat for the day has raised money for a wonderful cause, which will help change people’s lives.

‘I’m looking forward to the future fundraising events we will host and have no doubt the people of Newtown will remain as generous as ever.’

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