There has been some exclusive new technology introduced to Specsavers in Middlesbrough that uses facial recognition to help wearers select their new frames with confidence.

Virtual try-on technology enables to see how they look wearing glasses from every angle.

The Frame Styler takes a scan of your face, analyses your face shape, examines your frame history and marries the results with the latest trends to help you find your perfect pair.

A word from the store director

Gavin Donnelly, store director at Specsavers in Middlesbrough, said: ‘We can’t wait for our customers to try out this new technology. It works by using an image of the face to work out what styles of frames will suit best to different face shapes.

‘One in five of us admit we struggle to know what suits us, a little help and reassurance with use of this technology will give our customers some reassurance when getting a new pair of specs.

‘This new technology is a fantastic addition to our services and customers are already lining up to try it out.’

Pop star and style icon Louise Redknapp helped launch the new Frame Styler alongside the new Specsavers Confidence scale – which revealed the average Brit’s confidence peaks at 30.

Louise said: ‘I’ve just recently started wearing glasses for reading and I was delighted because I think specs are super chic and can literally transform an outfit. But I have to admit, I was overwhelmed by the choice and confused about what suited me.

'future of shopping'

‘For me, Frame Styler represents the future of shopping. I’m a mum-of-two – I don’t have time to spend hours trying things on! Frame Styler meant I had all the options right in front of me and could quickly create a shortlist of the frames I liked the most. It also meant I tried on styles and colours I previously would have never gone near in a million years – and guess what? I loved them all!’

All Middlesbrough store information