With the darker evenings now here, members of staff at Specsavers in Melksham are encouraging local families to think about children’s safety on the roads.
Be safe, be seen
Store director Martyn Thomas said: ‘At this time of year, visibility is so important for children, especially those travelling to and from school. We want to highlight the ‘be safe, be seen’ message with parents in the surrounding area and remind them of the steps they can take to ensure that children are easily seen by drivers.
‘Our top tip is to make sure that children wear bright and reflective items to stand out as much as possible.’
Local children will be able to collect high visibility vests from the Specsavers team at the town’s Christmas light switch-on, which takes place on Saturday 3 December. The reflective vests can be worn when out and about to ensure that children are visible on busy streets.
Test every two years
Martyn continued: ‘We are committed to promoting road safety to all of our customers. We offer an anti-reflective lens treatment which helps to reduce the glare from car headlights, we encourage motorists to keep a spare pair of glasses in their car and we encourage our customers to get their eyes tested at least every two years.’
‘The road safety message is clear, and is something we will be reinforcing not only throughout the winter, but all year round.’
The Melksham Christmas lights event will take place in Melksham Market Place from 2pm on Saturday 3 December.