Specsavers in Mansfield is promoting eye health at a market stall to kick off National Eye Health Week, and to raise vital funds in support of Royal National Institute of Blind People (RNIB).
Pop to the market for a specs check
Store staff will be manning the stall on Wednesday 21 September speaking to locals about the importance of regular eye tests, handing out goodies and offering ‘specs MOTs’ (cleaning, tightening, fitting of specs) to passersby at their cleaning station.
Throughout the week, they will also be offering free eye tests and encouraging customers to make a donation to the charity in return.
The bigger picture
Imogen Hoyle, Specsavers Mansfield store director, said: ‘It’s astonishing that so many people are needlessly living with or at risk of sight loss in the UK today. Half of all sight loss cases are preventable – and a simple eye test can be the first step in prevention.
‘Our mission together with RNIB is to transform the nation’s eye health through education, awareness and action; we want to reverse these worrying eye health trends that are putting unnecessary pressure on the health service and placing a massive burden on the public purse.’
The partnership comes at an exciting time, with recent findings from RNIB and Specsavers’ State of the Nation: Eye Health Report 2016 which emphasises the need for greater awareness about eye health in the UK and in promoting prevention through education.