On Saturday 8 April, the team at Manchester Fort hosted a family fun day to celebrate the launch of its brand new JCB range of kids’ glasses.

Specsavers and JCB launched the new range of frames, designed for children with a passion for diggers, in stores nationwide on Wednesday 5 April, and to celebrate this, a jam-packed day was held at the store.

Digging into the festivities

As well as JCB goody bags and a face painter on hand, turning everyone into a mean machine for a day, there was also a JCB Backhoe Loader parked just outside the shop. 

Children and families could take a selfie in front of the iconic machine as part of a special competition to win an amazing JCB prize.

The customer judged to have taken the best selfie will win a ride on the digger, some JCB branded overalls and a hat, as well as four tickets to Gulliver’s Matlock in Bath, which has its very own JCB Zone.

‘Plenty of happy faces’

Retail director of the Manchester Fort store, Peter Dodd, said: ‘We’re really pleased that the official launch of these fun new frames took place here at our store.  Lots of kids are mad about diggers, so it was no surprise to see plenty of happy faces as everyone came to visit our special attraction.’

He continued: ‘This event was a great way for us to get to know local families and parents in the area while they also had a fun day out.’

All Manchester Fort store information