Specsavers at Manchester Fort Shopping Park recently hosted a summer event to promote its wide range of prescription and non-prescription designer sunglasses.
Designer sunglasses and expert eye care
The event was organised with local people in mind, to raise awareness of the sunglasses it stocks and also to increase knowledge of the leading optical services it provides.
Sunglasses, by a range of designers including Cheap Monday, Puma, Karen Millen, Gant and Love Moschino are sold at the store and can also be adapted for those who wear bifocals and varifocals.
Jugglers and stilt walkers
To celebrate summer fun, the store hired jugglers and stilt walkers, who performed in front of the store, attracting customers inside.
Staff also handed out branded beach balls and water bottles to shoppers to further build on its summer theme.
Raising awareness around eye care in summer
Peter Dodd, retail director at the store says: ‘The event was great - our customers loved the stilt walkers and jugglers performing outside of the store. I think quite a few of our customers also found out how important it is to wear sunglasses offering the correct protection, which is really important at this time of year.
‘Many are unaware that throwaway-fashionable sunglasses without the correct CE marks could endanger sight more than not wearing sunglasses at all.
This is because the dark lenses cause our pupils to widen and let more light in, but without the UV filter, this could increase the risk of certain eye conditions over the long term.
‘Children’s eyes are particularly at risk of damage, as they have larger pupils and clearer lenses in the eye than adults which allows more UV to penetrate.
Kids should wear sunglasses as soon as they will keep them on, normally from around the age of two. ‘Consumers need to ensure that they look out for the CE kite mark and that sunglasses are marked UV400. Cheaper glasses not bearing these marks might not provide adequate protection from the sun’s harmful UV rays.
‘Short term exposure to UV rays can cause photo keratitis, painful inflammation on the front of the eye. Excessive long term UV exposure has been linked to eye conditions such as age related macular degeneration and cataracts.’
He continues: ‘These events are a great way for us to get to know local people and also spread knowledge of our optical expertise in the area.’
Lots of offers to take advantage of
The store is currently running a 2-4-1 glasses deal, which means those buying a pair of frames over £69 will be eligible for a pair of free sunglasses.
Visitors to the store can also take advantage of the store’s free eye test offer. Shoppers purchasing contact lenses at Specsavers can make savings of up to 43% off the price of non-prescription sunglasses.
The all-inclusive package means customers can choose a pair of glasses from Specsavers’ £45 range or designer frames from just £35, and receive full aftercare, future sight tests as recommended by our opticians plus delivery of lenses and cleaning solutions at no extra cost.