To celebrate the launch of Specsavers' exclusive Gruffalo collection, the store arranged for the beloved children's character to visit Specsavers in Longton.
The Gruffalo read his story to children and there was a face painter on hand to transform the youngsters into his storybook characters.
Judy Lea, store director at Specsavers in Longton, says: ‘The day was a great success and really captured the eyes and hearts of our younger customers. The Gruffalo eyewear range has been a hit with children, and what better way to celebrate than holding a fun day with a very special visitor.'
The Gruffalo eyewear range is available for young boys and girls in several styles.