Staff at Specsavers Lincoln Morrisons are set to doff their caps to Brain Tumour Research by raising vital funds for the charity during Wear A Hat Day on 29 March, 2018.

Lincoln Morrisons Specsavers is joining stores nationwide to officially sponsor the charity for the first time and help raise awareness that routine eye tests can detect signs of brain tumours.

Importance of looking after your eyes

Paul Hurdley, store director at Specsavers Lincoln Morrisons, said: ‘Many people are unaware that eye tests are not only critical for your eyes, but your wider health too. A routine test allows opticians to detect serious issues that can be both sight and, in some cases, life threatening – including brain tumours.

‘We use sophisticated technology to help alert us to more serious health issues. This includes digital retinal photography, which takes a detailed image of the back of the eye – the only part of the body where the circulation of blood can be directly observed. Images can be compared on future visits to keep a watchful eye on a patient’s health.’

Variety of fundraising activities

Wear A Hat Day has raised over £1million since it was launched by the charity Brain Tumour Research nine years ago. Staff at Specsavers will also be participating in:

• Big Hatty Bake-off
• Colouring competition
• Bucket collections
• Store raffle

Paul said: ‘This is a fun way to raise awareness of a very serious issue. As a team we’re really looking forward to raising as much money as possible in order to help Brain Tumour Research continue with its invaluable research.

‘Brain tumours kill more children and adults under the age of 40 than any other cancer, yet just 1% of the national spend on cancer research has been allocated to this devastating disease.’

All Lincoln Morrsions store information