Members of staff at Specsavers in Lichfield raised more than £300 for armed forces charity, The Royal British Legion, on Saturday 12 November, ahead of Remembrance Sunday. 

Customers visiting the store were transported back in time to the 1940s, with staff decorating the store and ditching their usual uniforms in favour of wartime outfits. 

Giving something back

‘We’re delighted to have raised so much for such an important charity; The Royal British Legion has worked to improve the lives of service personnel since the First World War,’ commented store director, Praful Patel. ‘The work they do is essential to those who have served our country, so we wanted to take this opportunity to raise money and give something back.’

Staff also hosted a bake sale in store, selling a range of homemade treats throughout the day in exchange for donations, while well-known Royal British Legion volunteer, Tony Robinson, was present selling poppies as part of the charity’s annual Poppy Appeal to raise additional funds. All leftover cakes from the store’s bake sale were donated to the Birmingham Homeless Outreach.

Making a difference

Praful continued: ‘We were delighted to have Tony’s help and we also received a very kind donation of cakes for our sale from the Lichfield WI, so we’d like to say a big thank you to them, as well as everyone who came along at the weekend for their generosity. The £330 raised will go towards supporting thousands of serving men, women, veterans and their families in the armed forces community.’

Established after the First World War, The Royal British Legion supports members of the Royal Navy, British Army and Royal Air Force. The charity aims to improve the welfare of service men and women as well as their families and safeguard the memory of those who have sacrificed their lives for the freedom of others. 

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