Members of staff at Specsavers in Lichfield marked Armed Forces Day (Saturday 24 June) by raising money for three national charities.
The team collected a total of £139 for Blind Veterans UK, Help for Heroes and The Royal British Legion as visiting customers were transported back in time to the 1940s.
Staff swapped their usual uniforms for wartime outfits while the sounds of Vera Lynn and other classics played overhead and memorabilia decorated the store.
Store director Praful Patel said: ‘I’d like to say a big thank you to everyone who donated on Saturday. Blind Veterans UK, Help for Heroes and The Royal British Legion all work tirelessly to improve the lives of serving men and women, veterans and their families, as well as preserve the memories of those who made huge sacrifices to serve our country.’
Cakes & prizes
Customers and passers-by were treated to a variety of home-baked cakes, as well as the chance to take part in the store raffle in exchange for a donation, with a range of prizes on offer from local businesses including McKenzies Restaurant, Lee Garden, Ego, Flowers by Design and the Damn Fine Café.
The team was also joined by local Royal British Legion volunteer, Tony Robinson, who helped with the fundraising.
Praful added: ‘Armed Forces Day is all about showing support for the men and women who make up the armed forces community, and we had a great response from people here in Lichfield. Every penny of the money we raised will go to our three chosen charities and I’d like to encourage all of our customers to find out more about what they do and the valuable services they provide.
'We had a fantastic day in store and hope that everyone had an equally enjoyable time.’