Specsavers in Lerwick is a proud sponsor of the 2014 Up Helly Aa celebration. Thomas Bruin, store director, says: ‘Up Helly Aa is a fantastic event for the whole community and we are proud to support such an important, historic celebration.
We wanted to mark the special event with creative, eye catching artwork for locals (pictured, right). As you can see, the design is a nod to the long-running, cheeky ‘Should’ve gone to Specsavers’ slogan.
We love the final poster, especially the fisherman frantically running behind the Jarl Squad, who has mistaken his boat for the Viking Ship with flaming torches!
It’s drawing a lot of attention and it’s a real talking point with our customers.'